9♠️ Treat employees like customers: A winning strategy 

Are you short of good people? I don't think there's many business leaders today that would answer that any other way than by saying there are too many jobs and not enough people. That's a real challenge and I'd suggest that in today's world, recruiting staff is actually often a greater limit to our growth than recruiting customers. And I'm drawing a deliberate parallel there. Because you see, with recruiting customers, we usually have a substantial sales team, backed by a big marketing budget, to recruit those customers.

Problem or Challenge: 

Traditional recruitment and onboarding practices may not be effective in meeting the needs of modern employees. You may be missing out on valuable opportunities to attract and retain top talent.

Complexities: 

Implementing a customer-centric approach to employee recruitment and onboarding can require a significant shift in mindset and culture. It may also involve changes to existing processes and systems.

Solution

Are we investing enough in recruiting and retaining top talent? While a strong HR team is important, we might need to go even further.

Think of employees as customers. We carefully craft our brand to attract the right customers. We should do the same for employees. Develop an employer brand that attracts talented individuals.

Focus on generating leads. Just as we work to generate sales leads, we should actively seek out potential employees. How can we attract top talent and encourage them to apply?

Close the deal quickly. Once a candidate expresses interest, act swiftly to secure them before competitors do.

Onboard effectively. Just as we onboard customers, we should carefully onboard new employees to ensure a smooth transition and long-term commitment.

Businesses should adopt a customer-centric approach to employee recruitment and onboarding. This involves:

• Developing an employer brand: Create a strong employer brand that reflects your company's values and culture.

• Generating leads: Use targeted recruitment strategies to attract qualified candidates.

• Closing deals: Develop a streamlined onboarding process that makes new hires feel valued and welcome.

• Inducting and onboarding employees: Provide your new hires with the training, support, and resources they need to succeed.

Benefits: 

A customer-centric approach to employee recruitment and onboarding can lead to:

• Improved talent acquisition: You can attract and hire top talent more effectively.

• Higher employee retention: Employees are more likely to stay with you if you appreciate their value and invest in them.

• Increased productivity: Engaged and satisfied employees are more productive and perform better.

• Enhanced company culture: A positive and supportive work environment can foster a strong company culture.

Why it works: 

By treating employees like customers, you can create a more personalised and satisfying experience. This can lead to increased employee engagement, loyalty, and performance.

Measurement: 

The effectiveness of a customer-centric approach to employee recruitment and onboarding can be measured by:

• Time to fill: Track the average time it takes to fill open positions.

• Employee turnover: Monitor employee turnover rates.

• Employee satisfaction: Conduct employee surveys to gauge satisfaction levels.

• Productivity: Track key performance indicators (KPIs) to measure employee productivity.

Don't overlook the importance of employee recruitment and onboarding. 

By adopting a customer-centric approach, you can create a more attractive and engaging workplace that will help you attract and retain top talent.